Lamar Advertising traded at $127.64 this Thursday April 2nd, increasing $1.63 or 1.29 percent since the previous trading session. Looking back, over the last four weeks, Lamar Advertising gained 8.23 percent. Over the last 12 months, its price rose by 16.62 percent. Looking ahead, we forecast Lamar Advertising to be priced at 123.80 by the end of this quarter and at 112.95 in one year, according to Trading Economics global macro models projections and analysts expectations.
Lamar Advertising Company is an outdoor advertising company. The Company rents space for advertising on billboards, buses, shelters, benches, logo plates and in airport terminals. It operates three types of outdoor advertising displays: billboards, logo signs and transit advertising displays. The Company owns and operates approximately 153,200 billboard advertising displays in 45 states and Canada. It rents its advertising space on two types of billboards: bulletins and posters. In addition to traditional billboards, it also rents space on digital billboards, which are generally located on traffic arteries and city streets. The Company owns and operates approximately 3,600 digital billboard advertising displays in 43 states and Canada. It also provides logo signs in the United States, operating 23 of the 26 privatized state logo sign contracts. It operates approximately 137,100 logo sign advertising displays in 23 states and the province of Ontario, Canada.