Leju traded at $1.08 this Thursday April 11th, decreasing $0.06 or 5.26 percent since the previous trading session. Looking back, over the last four weeks, Leju lost 18.80 percent. Over the last 12 months, its price fell by 14.29 percent. Looking ahead, we forecast Leju to be priced at 1.06 by the end of this quarter and at 0.99 in one year, according to Trading Economics global macro models projections and analysts expectations.
Leju Holdings Limited is an online to offline (O2O), real estate services provider in China. The Company offers real estate e-commerce, online advertising and online listing services through its online platform, which consists of local Websites covering over 260 cities and various mobile applications. The Company integrates its online platform with offline services to facilitate residential property transactions. In addition to its own Websites, the Company operates various real estate and home furnishing Websites of SINA Corporation (SINA). Its O2O services for new residential properties include selling discount coupons and facilitating online property viewing, physical property visits, marketing events and pre-sale customer support. It sells advertising primarily on the SINA new residential properties and home furnishing Websites, which are operated by the Company.