Southern Co. traded at $97.23 this Monday March 9th, decreasing $0.25 or 0.26 percent since the previous trading session. Looking back, over the last four weeks, Southern lost 7.18 percent. Over the last 12 months, its price rose by 4.59 percent. Looking ahead, we forecast Southern Co. to be priced at 94.54 by the end of this quarter and at 86.23 in one year, according to Trading Economics global macro models projections and analysts expectations.
The Southern Company (Southern Company) is a holding company. The Company owns all of the stock of the traditional electric operating companies and the parent entities of Southern Power Company (Southern Power) and Southern Company Gas, and owns other direct and indirect subsidiaries. The Company owns all of the common stock of Alabama Power Company (Alabama Power), Georgia Power Company (Georgia Power), and Mississippi Power Company (Mississippi Power), each of which is an operating public utility company. The primary business of the Southern Company system is electricity sales by the traditional electric operating companies and Southern Power and the distribution of natural gas by Southern Company Gas. The Company's segments include Gas distribution operations, Gas marketing services, Wholesale gas services, Gas Pipeline investments and All other.