ITV traded at 73.15 this Monday August 3rd, decreasing 1.10 or 1.48 percent since the previous trading session. Looking back, over the last four weeks, ITV lost 10.57 percent. Over the last 12 months, its price fell by 9.07 percent. Looking ahead, we forecast ITV to be priced at 72.84 by the end of this quarter and at 68.77 in one year, according to Trading Economics global macro models projections and analysts expectations.
ITV plc (ITV) is an integrated producer broadcaster (IPB) and creates, owns and distributes content on multiple platforms globally. The Company operates through two segments: Broadcast & Online and ITV Studios. The Broadcast & Online segment operates commercial channels in the United Kingdom (UK) and delivers content through linear television broadcasting and across multiple platforms. ITV also engages directly with consumers through subscription video on demand on the ITV Hub+, competitions, live events, gaming apps, merchandise and pay per view events, driving value from consumers' increasing willingness to engage with brands. The ITV Studios segment is the Company's international content business which creates and produces content in the UK and internationally across 12 countries. ITV Studios produces programming across a range of genres including drama, entertainment and factual entertainment for ITV's own channels in the UK and local broadcasters in the UK and globally.