ITV plc (ITV) is an integrated producer broadcaster (IPB) and creates, owns and distributes content on multiple platforms globally. The Company operates through two segments: Broadcast & Online and ITV Studios. The Broadcast & Online segment operates commercial channels in the United Kingdom (UK) and delivers content through linear television broadcasting and across multiple platforms. ITV also engages directly with consumers through subscription video on demand on the ITV Hub+, competitions, live events, gaming apps, merchandise and pay per view events, driving value from consumers' increasing willingness to engage with brands. The ITV Studios segment is the Company's international content business which creates and produces content in the UK and internationally across 12 countries. ITV Studios produces programming across a range of genres including drama, entertainment and factual entertainment for ITV's own channels in the UK and local broadcasters in the UK and globally.