DeNA Co., Ltd. mainly provides Internet services for mobile and personal computers (PC). The Company operates in five business segments. The Game segment offers game related services, including mobile game Website Mobage. The E-commerce (EC) segment offers EC related services, including the operation of cellular phone auction Websites under the names Mobaoku, as well as payment services. The Sports segment provides sports related services. The Automotive segment provides automotive related services. The Healthcare segment provides healthcare related services by MYCODE and KenCoM, among others. The New Business and Others segment is engaged in new business and other related business.