The value of retail sales in Italy decreased 0.4% month-on-month in July 2026, following a revised 0.2% fall in June and against market forecasts for a 0.2% increase. It marked the second consecutive monthly decline, amid lower sales of both food (-0.4% vs -0.6% in June) and non-food products (-0.4% vs 0.2%). On an annual basis, retail sales went up 0.8%, the smallest increase since September 2025, decelerating from a 3.1% rise in the previous month, as growth slowed for both food (0.3% vs 1.9%) and non-food (1.1% vs 4.0%) sales. Among non-food products, notable gains were recorded in sales of household appliances, radios, televisions, and tape recorders (6.1%) and other products (5.0%), though these were partly offset by a decline in footwear, leather goods, and travel goods (-2.8%). By distribution channel, retail sales increased at large retail outlets (1.6%) and in online commerce (2.4%). source: National Institute of Statistics (ISTAT)

Retail Sales in Italy decreased 0.40 percent in July of 2026 over the previous month. Retail Sales MoM in Italy averaged 0.10 percent from 1996 until 2026, reaching an all time high of 22.30 percent in May of 2020 and a record low of -22.10 percent in March of 2020. This page provides the latest reported value for - Italy Retail Sales MoM - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news. Italy Retail Sales MoM - data, historical chart, forecasts and calendar of releases - was last updated on September of 2026.

Retail Sales in Italy decreased 0.40 percent in July of 2026 over the previous month. Retail Sales MoM in Italy is expected to be -0.30 percent by the end of this quarter, according to Trading Economics global macro models and analysts expectations. In the long-term, the Italy Retail Sales MoM is projected to trend around 0.40 percent in 2027 and 0.30 percent in 2028, according to our econometric models.



Calendar GMT Reference Actual Previous Consensus TEForecast
2026-08-04 08:00 AM
Retail Sales MoM
Jun -0.1% 0.2% 0.1% 0.3%
2026-09-04 08:00 AM
Retail Sales MoM
Jul -0.4% -0.2% 0.2% 0.2%
2026-10-02 08:00 AM
Retail Sales MoM
Aug -0.4%


Related Last Previous Unit Reference
Consumer Confidence 94.50 94.20 points Aug 2026
Consumer Spending 280079.90 278986.00 EUR Million Jun 2026
Disposable Personal Income 370703.00 365015.00 EUR Mar 2026
Personal Savings 10.80 10.70 percent Mar 2026
Retail Sales MoM -0.40 -0.20 percent Jul 2026
Retail Sales YoY 0.80 3.10 percent Jul 2026


Italy Retail Sales MoM
In Italy, the Retail sales report provides an aggregated measure of sales of retail goods and services over a specific time period. In Italy, Retail sales are seasonal, volatile and relatively important to the overall economy.
Actual Previous Highest Lowest Dates Unit Frequency
-0.40 -0.20 22.30 -22.10 1996 - 2026 percent Monthly
Current Prices, SA

News Stream
Italian Retail Sales Drop for 2nd Month
The value of retail sales in Italy decreased 0.4% month-on-month in July 2026, following a revised 0.2% fall in June and against market forecasts for a 0.2% increase. It marked the second consecutive monthly decline, amid lower sales of both food (-0.4% vs -0.6% in June) and non-food products (-0.4% vs 0.2%). On an annual basis, retail sales went up 0.8%, the smallest increase since September 2025, decelerating from a 3.1% rise in the previous month, as growth slowed for both food (0.3% vs 1.9%) and non-food (1.1% vs 4.0%) sales. Among non-food products, notable gains were recorded in sales of household appliances, radios, televisions, and tape recorders (6.1%) and other products (5.0%), though these were partly offset by a decline in footwear, leather goods, and travel goods (-2.8%). By distribution channel, retail sales increased at large retail outlets (1.6%) and in online commerce (2.4%).
2026-09-04
Italian Retail Sales Unexpectedly Fall in June
The value of retail sales in Italy edged down 0.1% month-on-month in June 2026, reversing a 0.2% rise in May and falling short of market expectations for a 0.1% gain. This was the first monthly fall since December 2025, mainly due to a decrease in food sales (-0.4% vs 0.1% in May), while growth in non-food sales was steady at 0.2%. On an annual basis, retail sales rose 3.1% in June, accelerating from a 2.2% increase in May, supported by stronger growth in non-food sales (4.0% vs 2.2%) and a sustained increase in food sales (at 1.9%). Among non-food products, gains were recorded across all categories except footwear, leather goods, and travel goods, which declined 1.2%. The largest increases were seen in household appliances, radios, televisions, and tape recorders (14.2%), as well as IT, telecommunications, and telephone equipment (12.6%). Retail sales went up across all distribution channels, notably online commerce (26.7%).
2026-08-04
Italy Retail Sales Edge Up in May
Italy's retail sales rose 0.2% month-on-month in May 2026, following a flat reading in April and exceeding market expectations for a 0.1% increase. Both food and non-food sales increased by 0.2% from the previous month, with non-food sales accelerating from a 0.1% gain in April. On an annual basis, retail sales grew 2.2% in May, up from an upwardly revised 1.7% in the previous month. Food sales accelerated to 2.0% year-on-year from 0.4%, while non-food sales growth eased to 2.2% from 2.8%. Among non-food categories, nearly all product groups posted annual gains, led by household appliances, radios, televisions, and audio equipment, which rose 4.9%, while durable and non-durable household goods was the only category to decline, falling 0.2%. By distribution channel, retail sales increased across all formats except out-of-store sales, which fell 2.1% from a year earlier.
2026-07-03