The value of retail sales in Italy rose 0.3% month-on-month in August 2026, following a 0.4% fall in July and beating market expectations for a 0.1% decrease. Food sales rebounded 0.8%, compared with a 0.4% drop in July, while non-food sales were unchanged after falling 0.4% previously. On an annual basis, retail sales grew 0.5%, the smallest increase since a decline in March 2025, slowing from an upwardly revised 1% rise in July. The slowdown reflected weaker non-food sales, which increased 0.2% compared with 1.2% in July, offsetting a pickup in food sales, which rose 0.9% after increasing 0.4% previously. Among non-food products, the largest increase was seen in IT, telecommunications, and telephone equipment (6.7%), which was offset by a drop in footwear, leather goods, and travel goods (-4.1%). By distribution channel, retail sales went up at large retail outlets (1.1%) and in online commerce (5.4%). source: National Institute of Statistics (ISTAT)

Retail Sales in Italy increased 0.30 percent in August of 2026 over the previous month. Retail Sales MoM in Italy averaged 0.10 percent from 1996 until 2026, reaching an all time high of 22.30 percent in May of 2020 and a record low of -22.10 percent in March of 2020. This page provides the latest reported value for - Italy Retail Sales MoM - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news. Italy Retail Sales MoM - data, historical chart, forecasts and calendar of releases - was last updated on October of 2026.

Retail Sales in Italy increased 0.30 percent in August of 2026 over the previous month. Retail Sales MoM in Italy is expected to be 0.40 percent by the end of this quarter, according to Trading Economics global macro models and analysts expectations. In the long-term, the Italy Retail Sales MoM is projected to trend around 0.40 percent in 2027 and 0.30 percent in 2028, according to our econometric models.



Calendar GMT Reference Actual Previous Consensus TEForecast
2026-09-04 08:00 AM
Retail Sales MoM
Jul -0.4% -0.2% 0.2% 0.2%
2026-10-02 08:00 AM
Retail Sales MoM
Aug 0.3% -0.4% -0.1% 0.1%
2026-11-05 09:00 AM
Retail Sales MoM
Sep 0.3% -0.3%


Related Last Previous Unit Reference
Consumer Confidence 91.20 94.50 points Sep 2026
Consumer Spending 280079.90 278986.00 EUR Million Jun 2026
Disposable Personal Income 370703.00 365015.00 EUR Mar 2026
Personal Savings 10.80 10.70 percent Mar 2026
Retail Sales MoM 0.30 -0.40 percent Aug 2026
Retail Sales YoY 0.50 1.00 percent Aug 2026


Italy Retail Sales MoM
In Italy, the Retail sales report provides an aggregated measure of sales of retail goods and services over a specific time period. In Italy, Retail sales are seasonal, volatile and relatively important to the overall economy.
Actual Previous Highest Lowest Dates Unit Frequency
0.30 -0.40 22.30 -22.10 1996 - 2026 percent Monthly
Current Prices, SA

News Stream
Italian Retail Sales Rise 0.3% MoM in August
The value of retail sales in Italy rose 0.3% month-on-month in August 2026, following a 0.4% fall in July and beating market expectations for a 0.1% decrease. Food sales rebounded 0.8%, compared with a 0.4% drop in July, while non-food sales were unchanged after falling 0.4% previously. On an annual basis, retail sales grew 0.5%, the smallest increase since a decline in March 2025, slowing from an upwardly revised 1% rise in July. The slowdown reflected weaker non-food sales, which increased 0.2% compared with 1.2% in July, offsetting a pickup in food sales, which rose 0.9% after increasing 0.4% previously. Among non-food products, the largest increase was seen in IT, telecommunications, and telephone equipment (6.7%), which was offset by a drop in footwear, leather goods, and travel goods (-4.1%). By distribution channel, retail sales went up at large retail outlets (1.1%) and in online commerce (5.4%).
2026-10-02
Italian Retail Sales Drop for 2nd Month
The value of retail sales in Italy decreased 0.4% month-on-month in July 2026, following a revised 0.2% fall in June and against market forecasts for a 0.2% increase. It marked the second consecutive monthly decline, amid lower sales of both food (-0.4% vs -0.6% in June) and non-food products (-0.4% vs 0.2%). On an annual basis, retail sales went up 0.8%, the smallest increase since September 2025, decelerating from a 3.1% rise in the previous month, as growth slowed for both food (0.3% vs 1.9%) and non-food (1.1% vs 4.0%) sales. Among non-food products, notable gains were recorded in sales of household appliances, radios, televisions, and tape recorders (6.1%) and other products (5.0%), though these were partly offset by a decline in footwear, leather goods, and travel goods (-2.8%). By distribution channel, retail sales increased at large retail outlets (1.6%) and in online commerce (2.4%).
2026-09-04
Italian Retail Sales Unexpectedly Fall in June
The value of retail sales in Italy edged down 0.1% month-on-month in June 2026, reversing a 0.2% rise in May and falling short of market expectations for a 0.1% gain. This was the first monthly fall since December 2025, mainly due to a decrease in food sales (-0.4% vs 0.1% in May), while growth in non-food sales was steady at 0.2%. On an annual basis, retail sales rose 3.1% in June, accelerating from a 2.2% increase in May, supported by stronger growth in non-food sales (4.0% vs 2.2%) and a sustained increase in food sales (at 1.9%). Among non-food products, gains were recorded across all categories except footwear, leather goods, and travel goods, which declined 1.2%. The largest increases were seen in household appliances, radios, televisions, and tape recorders (14.2%), as well as IT, telecommunications, and telephone equipment (12.6%). Retail sales went up across all distribution channels, notably online commerce (26.7%).
2026-08-04