Italy’s retail sales decreased by 0.8% month-on-month in December 2025, reversing a 0.5% rise in each of the previous two months, compared to market expectations of a 0.4% increase. Sales for both food (-0.9% vs 0.4% in November) and non-food products (-0.7% vs 0.6%) declined. On an annual basis, retail sales rose by 0.9%, easing from a 1.3% growth in each of the previous two months, largely due to a slowdown in non-food sales (0.3% vs 1.4%), while food sales picked up (1.7% vs 1.3%). Among non-food items, the largest gains were observed in pharmaceuticals (4.6%) and perfumery and personal care (3.8%), while the sharpest declines were recorded in household tools and hardware (-3.4%) and footwear, leather goods and travel goods (-3.3%). The value of retail sales increased across all distribution channels: large-scale distribution (0.6%), small retail outlets (0.8%), out-of-store sales (0.8%), and e-commerce (3.1%). Overall, retail sales in 2025 were 0.8% higher than in 2024. source: National Institute of Statistics (ISTAT)

Retail Sales in Italy decreased 0.80 percent in December of 2025 over the previous month. Retail Sales MoM in Italy averaged 0.09 percent from 1996 until 2025, reaching an all time high of 22.30 percent in May of 2020 and a record low of -22.10 percent in March of 2020. This page provides the latest reported value for - Italy Retail Sales MoM - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news. Italy Retail Sales MoM - data, historical chart, forecasts and calendar of releases - was last updated on February of 2026.

Retail Sales in Italy decreased 0.80 percent in December of 2025 over the previous month. Retail Sales MoM in Italy is expected to be -0.10 percent by the end of this quarter, according to Trading Economics global macro models and analysts expectations. In the long-term, the Italy Retail Sales MoM is projected to trend around 0.40 percent in 2027 and 0.30 percent in 2028, according to our econometric models.



Calendar GMT Reference Actual Previous Consensus TEForecast
2026-01-09 09:00 AM
Retail Sales MoM
Nov 0.5% 0.5% 0.3% 0.2%
2026-02-05 09:00 AM
Retail Sales MoM
Dec -0.8% 0.5% 0.4% 0.4%
2026-03-05 09:00 AM
Retail Sales MoM
Jan -0.8% 0.6%


Related Last Previous Unit Reference
Consumer Confidence 96.80 96.60 points Jan 2026
Consumer Spending 274417.90 274151.40 EUR Million Sep 2025
Disposable Personal Income 373998.00 366834.00 EUR Sep 2025
Personal Savings 11.40 9.90 percent Sep 2025
Retail Sales MoM -0.80 0.50 percent Dec 2025
Retail Sales YoY 0.90 1.30 percent Dec 2025


Italy Retail Sales MoM
In Italy, the Retail sales report provides an aggregated measure of sales of retail goods and services over a specific time period. In Italy, Retail sales are seasonal, volatile and relatively important to the overall economy.
Actual Previous Highest Lowest Dates Unit Frequency
-0.80 0.50 22.30 -22.10 1996 - 2025 percent Monthly
Current Prices, SA

News Stream
Italy Retail Sales Fall 0.8% in December
Italy’s retail sales decreased by 0.8% month-on-month in December 2025, reversing a 0.5% rise in each of the previous two months, compared to market expectations of a 0.4% increase. Sales for both food (-0.9% vs 0.4% in November) and non-food products (-0.7% vs 0.6%) declined. On an annual basis, retail sales rose by 0.9%, easing from a 1.3% growth in each of the previous two months, largely due to a slowdown in non-food sales (0.3% vs 1.4%), while food sales picked up (1.7% vs 1.3%). Among non-food items, the largest gains were observed in pharmaceuticals (4.6%) and perfumery and personal care (3.8%), while the sharpest declines were recorded in household tools and hardware (-3.4%) and footwear, leather goods and travel goods (-3.3%). The value of retail sales increased across all distribution channels: large-scale distribution (0.6%), small retail outlets (0.8%), out-of-store sales (0.8%), and e-commerce (3.1%). Overall, retail sales in 2025 were 0.8% higher than in 2024.
2026-02-05
Italy Retail Sales Growth Steady at 0.5%
Italy’s retail sales increased 0.5% month-on-month in November 2025, the same pace as in the previous month and coming in above market expectations of a 0.3% rise. Food sales went up 0.5% (vs 0.5% in October) and non-food sales rose 0.7% (vs 0.4%). On an annual basis, retail sales grew 1.3% in November, also matching October’s rate. Growth in non-food sales strengthened (1.4% vs 0.5% in October) while slowed in food sales (1.3% vs 2.3%). Among non-food products, the biggest increase was recorded in perfumery and personal care products (5.9%), whereas the most significant drop was seen in other products (-0.4%). Compared to the same month last year, the value of retail sales rose for large-scale distribution (2.1%) and e-commerce (8.3%), but fell for small retail businesses (-0.5%) and sales outside of stores (-1.9%).
2026-01-09
Italy Retail Sales Exceed Forecasts
Italy’s retail sales rose 0.5% month-on-month in October 2025, topping market forecasts of a 0.4% gain and rebounding from a downwardly revised 0.4% drop in the previous month. Sales increased for both food (0.5% vs -0.3% in September) and non-food products (0.4% vs -0.4%). On an annual basis, retail sales climbed 1.3%, following an upwardly revised 0.7% growth in September, as food sales rose further (2.3% vs 1.9%) and non-food sales rebounded (0.5% vs -0.2%). Among non-food items, the largest increase was observed in perfumery and personal care products (4.2%), while the sharpest fall was seen in household appliances, radios, televisions, and tape recorders (-2.2%).
2025-12-05