Italy’s retail sales were flat in February 2026, falling short of expectations for a 0.4% increase, while rising 1.6% compared to a year earlier. Growth was led by large-scale distribution, up 1.9%, with smaller gains in small retailers at 0.5% and non-store sales at 1.2%, while online sales jumped 8.3%. In the non-food segment, most categories recorded annual increases, except for shoes, leather goods, and travel items, which edged down 0.2%. The strongest growth was seen in electric household appliances and audio-video equipment, which rose 5.6%. source: National Institute of Statistics (ISTAT)

Retail Sales in Italy decreased 0 percent in February of 2026 over the previous month. Retail Sales MoM in Italy averaged 0.09 percent from 1996 until 2026, reaching an all time high of 22.30 percent in May of 2020 and a record low of -22.10 percent in March of 2020. This page provides the latest reported value for - Italy Retail Sales MoM - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news. Italy Retail Sales MoM - data, historical chart, forecasts and calendar of releases - was last updated on April of 2026.

Retail Sales in Italy decreased 0 percent in February of 2026 over the previous month. Retail Sales MoM in Italy is expected to be 0.30 percent by the end of this quarter, according to Trading Economics global macro models and analysts expectations. In the long-term, the Italy Retail Sales MoM is projected to trend around 0.40 percent in 2027 and 0.30 percent in 2028, according to our econometric models.



Calendar GMT Reference Actual Previous Consensus TEForecast
2026-03-05 09:00 AM
Retail Sales MoM
Jan 0.6% -0.7% 0.2% 0.6%
2026-04-02 09:00 AM
Retail Sales MoM
Feb 0% 0.6% 0.4% 0.4%
2026-05-06 08:00 AM
Retail Sales MoM
Mar 0% -0.1%


Related Last Previous Unit Reference
Consumer Confidence 92.60 97.40 points Mar 2026
Consumer Spending 277560.90 277349.90 EUR Million Dec 2025
Disposable Personal Income 364784.00 366292.00 EUR Dec 2025
Personal Savings 10.60 11.40 percent Dec 2025
Retail Sales MoM 0.00 0.60 percent Feb 2026
Retail Sales YoY 1.60 2.50 percent Feb 2026


Italy Retail Sales MoM
In Italy, the Retail sales report provides an aggregated measure of sales of retail goods and services over a specific time period. In Italy, Retail sales are seasonal, volatile and relatively important to the overall economy.
Actual Previous Highest Lowest Dates Unit Frequency
0.00 0.60 22.30 -22.10 1996 - 2026 percent Monthly
Current Prices, SA

News Stream
Italy Retail Sales Rebound More than Expected
Italy’s retail sales increased by 0.6% month-on-month in January 2026, more than market expectations of a 0.2% rise and rebounding from a revised 0.7% fall in the previous month. Sales rebounded for both food (1.1% vs -0.8% in December) and non-food products (0.2% vs -0.7%). On an annual basis, retail sales grew by 2.3%, the biggest gain in nine months, following a revised 1.1% increase in December, driven by higher sales of food (3.9% vs 2.0%) and non-food products (1.2% vs 0.4%). Among non-food items, sales went up for almost all product groups, notably in IT, telecommunications, and telephone equipment (3.9%), while the largest drop was seen in footwear, leather goods, and travel goods (-2.2%). The value of retail sales rose sharply for large-scale distribution (4.1%) and e-commerce (4.6%), while it grew modestly for small retail outlets (0.2%) and dropped for out-of-store trade (-1.7%).
2026-03-05
Italy Retail Sales Fall 0.8% in December
Italy’s retail sales decreased by 0.8% month-on-month in December 2025, reversing a 0.5% rise in each of the previous two months, compared to market expectations of a 0.4% increase. Sales for both food (-0.9% vs 0.4% in November) and non-food products (-0.7% vs 0.6%) declined. On an annual basis, retail sales rose by 0.9%, easing from a 1.3% growth in each of the previous two months, largely due to a slowdown in non-food sales (0.3% vs 1.4%), while food sales picked up (1.7% vs 1.3%). Among non-food items, the largest gains were observed in pharmaceuticals (4.6%) and perfumery and personal care (3.8%), while the sharpest declines were recorded in household tools and hardware (-3.4%) and footwear, leather goods and travel goods (-3.3%). The value of retail sales increased across all distribution channels: large-scale distribution (0.6%), small retail outlets (0.8%), out-of-store sales (0.8%), and e-commerce (3.1%). Overall, retail sales in 2025 were 0.8% higher than in 2024.
2026-02-05
Italy Retail Sales Growth Steady at 0.5%
Italy’s retail sales increased 0.5% month-on-month in November 2025, the same pace as in the previous month and coming in above market expectations of a 0.3% rise. Food sales went up 0.5% (vs 0.5% in October) and non-food sales rose 0.7% (vs 0.4%). On an annual basis, retail sales grew 1.3% in November, also matching October’s rate. Growth in non-food sales strengthened (1.4% vs 0.5% in October) while slowed in food sales (1.3% vs 2.3%). Among non-food products, the biggest increase was recorded in perfumery and personal care products (5.9%), whereas the most significant drop was seen in other products (-0.4%). Compared to the same month last year, the value of retail sales rose for large-scale distribution (2.1%) and e-commerce (8.3%), but fell for small retail businesses (-0.5%) and sales outside of stores (-1.9%).
2026-01-09