Danish Consumer Morale Falls to 5-Month Low

Denmark’s consumer confidence fell to -17.2 in October 2026 from -13.7 in the previous month, dropping below the six-month average of -15.7 and marking the lowest reading since May, as all categories deteriorated. Perceptions of the country’s economic situation worsened, both for the current period (-27.8 vs -22.5) and the year ahead (-26.1 vs -19.2). Assessments of consumers’ financial situation also deteriorated, both over the past 12 months (-11.1 vs -8.6 in September) and over the next year (-5.9 vs -3.7), while consumers’ willingness to make major purchases became more pessimistic (-15.2 vs -14.3). Among components not included in the overall confidence indicator, assessments of current price growth increased (34 vs 28), while inflation expectations for the next 12 months rose (33.5 vs 31.9). Meanwhile, concerns about unemployment over the next year also increased (22 vs 19.2).

Denmark’s consumer confidence fell to -13.7 in September 2026 from -13.1 in August, but remained above the six-month average of -15.7. The slight decline reflected consumers’ more unfavorable assessments of their financial situation over the past 12 months (-8.6 vs -7.6 in August), while expectations for household finances over the next year deteriorated (-3.7 vs 0.4). Meanwhile, perceptions of the country’s current economic conditions were slightly less negative (-22.5 vs -22.7), alongside expectations for Denmark’s economy in the year ahead (-19.2 vs -20.6). Consumers’ willingness to make major purchases was also less pessimistic (-14.3 vs -14.9). Among components not included in the overall confidence indicator, perceptions of current price growth eased (28.0 vs 29.9), while inflation expectations for the next 12 months rose (31.9 vs 30.5). Concerns about unemployment also intensified (19.2 vs 15.8), with households continuing to expect rising joblessness over the next 12 months.

Denmark’s consumer confidence rose to -13.1 in August 2026 from -14.7 in the previous month, marking the highest level since February. Expectations for the country’s current economic conditions over the past 12 months became less negative (-22.7 vs -23.8 in July), while households’ assessment of their financial situation compared with a year earlier also improved (-7.6 vs -10.5). For the year ahead, households’ expectations turned positive (0.4 vs -3.5). At the same time, willingness to make major purchases of consumer goods, such as a television or washing machine was also less negative (-14.9 vs -16.9). Outside the index, perceptions of current price growth eased (29.9 vs 30.4), while expectations for price growth over the next 12 months increased (30.5 vs 25.0). Concerns about unemployment over the year ahead also increased (15.8 vs 15.0).