Danish Consumer Morale Improves to 3-Month High

Denmark’s consumer confidence rose to -13.1 in August 2026 from -14.7 in the previous month, marking the highest level since February. Expectations for the country’s current economic conditions over the past 12 months became less negative (-22.7 vs -23.8 in July), while households’ assessment of their financial situation compared with a year earlier also improved (-7.6 vs -10.5). For the year ahead, households’ expectations turned positive (0.4 vs -3.5). At the same time, willingness to make major purchases of consumer goods, such as a television or washing machine was also less negative (-14.9 vs -16.9). Outside the index, perceptions of current price growth eased (29.9 vs 30.4), while expectations for price growth over the next 12 months increased (30.5 vs 25.0). Concerns about unemployment over the year ahead also increased (15.8 vs 15.0).

Denmark’s consumer confidence fell to -14.7 in July 2026 from a three-month high of -14.0 in June, but remained above the six-month average of -15.7. The slight decline reflected weaker assessments of the country's current economic conditions (-23.8 vs -21.8) and lower willingness to make major purchases (-16.9 vs -13.9), despite improved expectations for household finances over the next year (-3.5 vs -5.3). Consumers also viewed their financial situation over the past 12 months slightly less favorably (-10.5 vs -10.1), while expectations for Denmark's economy in the year ahead deteriorated (-19.1 vs -18.7). Meanwhile, perceptions of current price growth eased (30.4 vs 37.2), and inflation expectations for the next 12 months moderated (25.0 vs 29.9). Although concerns about unemployment eased (15.0 vs 17.8), households continued to expect joblessness to increase over the next 12 months.

Denmark’s consumer confidence rose to -14.0 in June 2026 from -19.8 in May, reaching its highest level since March. Consumers were less pessimistic about the overall economy, both regarding the current situation (-21.8 vs -35.9 in May) and expectations for the next 12 months (-18.7 vs -26.7). Households’ assessments of their own finances also strengthened, for both the past year (-10.1 vs -13.6) and the year ahead (-5.3 vs -9.5). However, sentiment toward making major purchases deteriorated slightly (-13.9 vs -13.2). Among indicators outside the headline index, price expectations eased for both the present (37.2 vs 44.0) and the next 12 months (29.9 vs 40.8), while concerns about unemployment over the coming year also moderated (17.8 vs 22.2).