Vietnam Retail Sales Growth Accelerates

Vietnam’s retail sales increased by 9.3% year-on-year in January 2026, easing from a 9.8% rise in the previous month. Sales growth remained robust across all components but on a slower pace compared to previous month. Retail activity softened mostly for accommodation and food services (9.4% vs 14.2% in December 2025), travel and tourism (14% vs 19.9%), and other services (8.9% vs 12.7%). On the other hand, retail of goods, accounting 77% of overall retail sales, grew by 9.3%, accelerating from an 8.6% rise in the prior period. On a monthly basis, retail trade rose by 2.6% in January, slowing from a 3.9% gain in the preceding month. For the full year 2025, retail sales were up 9.2% compared with 2024.

Vietnam’s retail sales increased 9.8% year-on-year in December 2025, accelerating from a 7.1% rise in the previous month. This marked the highest growth since September, driven by higher sales across all components, namely goods (8.6% vs 6.0% in November), accommodation and food services (14.2% vs 13.6%), tourism-related activities (19.9% vs 19.1%), and other services (12.7% vs 7.2%). For the full year 2025, retail sales were up 9.2% compared with 2024.

Vietnam’s retail sales rose 7.1% year-on-year in November 2025, easing slightly from a 7.2% increase in the previous month and marking the slowest pace of growth since October 2024. The moderation was due to softer gains in accommodation and food services (13.6% vs. 14.1%) and other services (7.2% vs. 9.4%). In contrast, growth strengthened in goods sales (6.0% vs. 5.7%) and tourism-related activities (19.1% vs. 18.8%). For the January–November period, retail turnover increased 9.1% from the same period a year earlier.