Thailand Retail Sales Jumps 47% in December

2026-02-27 08:25 By Kyrie Dichosa 1 min. read

Retail sales in Thailand jumped 46.9% year-on-year in December 2025, accelerating from a 15.6% rise in November.

The surge was broad-based, led by durable goods (+5.5% vs -1.2% in November) and non-durable goods (+6.5% vs 5.0%), including strong performances in food (+14.2% vs 11.8%) and beverages (+4.0% vs 1.3%), although tobacco sales fell (-5.2% vs 6.9%).

Retail activity also picked up in department stores, supermarkets, and general stores (+4.0% vs 5.2%), while motor vehicles and automotive fuel rebounded (+4.7% vs -6.7%), driven by sales of motor vehicles (+14.5% vs -5.6%) and vehicle maintenance (+12.2% vs 3.1%).

Other retail segments surged (+117.0% vs 37.5%), notably new goods in specialized stores (+119.7% vs 37.5%) and online/mail-order sales (+68.4% vs 63.2%).

On a monthly basis, retail sales rose 21.1% in December, following a 34.9% drop in November.



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Thailand Retail Sales Jumps 47% in December
Retail sales in Thailand jumped 46.9% year-on-year in December 2025, accelerating from a 15.6% rise in November. The surge was broad-based, led by durable goods (+5.5% vs -1.2% in November) and non-durable goods (+6.5% vs 5.0%), including strong performances in food (+14.2% vs 11.8%) and beverages (+4.0% vs 1.3%), although tobacco sales fell (-5.2% vs 6.9%). Retail activity also picked up in department stores, supermarkets, and general stores (+4.0% vs 5.2%), while motor vehicles and automotive fuel rebounded (+4.7% vs -6.7%), driven by sales of motor vehicles (+14.5% vs -5.6%) and vehicle maintenance (+12.2% vs 3.1%). Other retail segments surged (+117.0% vs 37.5%), notably new goods in specialized stores (+119.7% vs 37.5%) and online/mail-order sales (+68.4% vs 63.2%). On a monthly basis, retail sales rose 21.1% in December, following a 34.9% drop in November.
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Retail sales in Thailand climbed by 66.5% year-on-year in October 2025, following an upwardly revised 50% jump in the previous month. This marked the strongest growth since December 1999, driven by a sharp increase in sales of other retail items (113.8% vs 99% in September), particularly new goods in specialized stores and online/mail-order sales. Additionally, trade growth accelerated for non-durable goods (5.4% vs 3.9%), especially for tobacco products in specialized stores. On the other hand, activity declined for motor vehicles and automotive fuel (-1.8% vs 3.9%), while slower sales increases were seen in department stores, supermarkets, and general stores (1.9% vs 22.4%) and durable goods (0.2% vs 1.5%). On a monthly basis, retail activity grew by 26.9% in October, easing from a 45.9% rise in the preceding period.
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