Thailand Consumer Morale Rises to 4-Month High
2026-08-13 07:36
By
Chusnul Chotimah
1 min. read
The University of the Thai Chamber of Commerce's Consumer Confidence Index increased to 51.8 in July 2026 from 50.7 in the previous month.
It was the second consecutive month of increases and the highest reading since March, helped by lower oil prices and new government support.
The government's initial economic stimulus measures also boosted consumer confidence, supporting domestic purchasing power.
Last June, the Thai government launched a consumer subsidy program worth 176 billion baht (US$5.32 billion) to help alleviate the cost-of-living burden on the public.
The program is part of a 400-billion-baht government borrowing plan aimed at addressing the impact of rising oil prices.
In addition to government stimulus, rising agricultural commodity prices also helped boost consumer confidence.