Private consumption in Thailand slipped 2.2% month-on-month in September 2026, reversing a 0.4% gain in the previous month. It marked the first decline since April, primarily driven by lower spending in the services sector, particularly in hospitality and food services, amid a slowdown in domestic tourism. Demand for durable goods also softened, dragged down by sluggish sales of passenger cars and pickup trucks. Similarly, non-durable goods consumption slightly dipped as elevated fuel prices curtailed fuel purchases, alongside softer sales of general consumer goods and alcoholic beverages. Conversely, semi-durable goods spending picked up, buoyed by increased imports of textiles and apparel. Meanwhile, consumer confidence weakened amid concerns over late-month flooding, persistent cost-of-living pressures, high household debt and ongoing geopolitical and global trade uncertainties.