Yelp Inc. (Yelp) is a provider of advertising products that enables businesses of all sizes to advertise their products and drive conversion of their services. The Company develops software that enables consumers to share their everyday business experiences through reviews, photos and other content. It has also developed recommendation software and other machine learning algorithms that help surface useful information on its platform for consumers. The Company's Advertising Products include cost-per-click (CPC) Search Advertising and Multi-location Ad Products. Its Business Listing Page Products include Free Online Business Account, Upgrade Package, Branded Profile, Enhanced Profile, Yelp Verified License, Business Highlights, Yelp Portfolio, Yelp Connect, and Yelp Logo. In addition to its advertising products, it also offers features and consumer-interactive tools to facilitate transactions between consumers and the local businesses they find on Yelp.