TrueCar, Inc. is an automotive digital marketplace. The Company offers software ecosystem on a technology infrastructure, powered by data and analytics. The Company's platform is available on the TrueCar Website and mobile applications. It enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar Certified Dealers. Its subsidiary, TrueCar Dealer Solutions, Inc., provides the TrueCar Trade and Payments products. Its Trade solution gives consumers information on the value of their trade-in vehicles and enables them to obtain a trade-in price. The Company provides information to consumers in the form of owner ratings and reviews, data-driven vehicle rankings, editorial content and in other formats that allow consumers to research, compare and discover the vehicle based on their preferences.