Snap Inc. is a camera company. The Company’s flagship product, Snapchat, is a camera application that helps people to communicate through short videos and images known as a Snap. Snapchat contains of five tabs: Camera, Communication, Snap Map, Stories and Spotlight. Camera is the starting point for creation in Snapchat. Snapchat opens directly to the Camera, helping to create a Snap and send it to friends. Communication allows users to send messages through text, Snaps, and voice or video calling to friends collectively or individually. Snap Map is a live and personalized map that allows Snapchatters to connect with friends and explore what is going on in their local area. Stories feature content from a Snapchatters friends, the Company's community, and content partners. Spotlight is a way to share user-generated content with the entire Snapchat community. The Company’s advertising products include Snap Ads and augmented reality (AR) Ads.