PROS Holdings, Inc. (PROS) provides solutions that optimize the processes of selling and shopping in the digital economy. Its solutions leverage artificial intelligence (AI), self-learning and automation for every shopper, supporting both business-to-business (B2B) and business-to-consumer (B2C) companies across industry verticals. Companies can use its selling, pricing, airline revenue optimization and airline e-commerce solutions to assess their market environments in real time to deliver customized prices and offers. Its selling solutions include Smart CPQ, and Opportunity Detection. Its pricing solutions include Control ,and Guidance. Its airline revenue optimization suite of products includes Airline Revenue Management, Airline Real-Time Dynamic Pricing, and Airline Group Sales Optimizer. Its airline e-commerce suite of products includes Airline Shopping, Airline Merchandising, and Airline Retail.