Nielsen Holdings plc is a global measurement and data analytics company. The Company provides to clients an understanding of what consumers watch and what they buy and how those choices intersect. Its segments include Nielsen Global Connect and Nielsen Global Media, consisting principally of television, radio, online and mobile audience and advertising measurement services and corresponding analytics. Its segment product categories: Audience Measurement and Plan/Optimize in Media and Measure and Predict/Activate in Connect. Its Media segment provides viewership and listening data and analytics primarily to media publishers and marketers and their advertising agencies for television, radio and digital viewing and listening platforms. Its Connect segment provides measurement services, which includes tracking and scan data primarily transactional measurement data and consumer behavior information, and analytical services to businesses in the consumer-packaged goods (CPG) industry.