Farfetch Limited (Farfetch) is a technology platform for the global fashion industry. The Company operates the global digital marketplace at scale, connecting brands, retailers and consumers. Farfetch platform consists of three components, such as applications, services and data. The Company’s data science capability automates decision making through the application of machine learning to guide merchandising, targeting, curation and feedback. The Company also offers supply chain capabilities to its platform partners, from content creation to its global fulfillment network, which integrates delivery partners from around the world in a single interface. The Company’s platform is accessible through its Website (farfetch.com), and iPhone Operating System (iOS) and android application.