Adobe Inc. is a software company. The Company offers products and services used by professionals, marketers, application developers, enterprises and consumers for creating, managing, measuring, optimizing and engaging with compelling content and experiences. It operates through three segments: Digital Media, Digital Experience and Publishing and Advertising. Its Digital Media segment provides tools and solutions that enable individuals, teams and enterprises to create, publish, promote and monetize their digital content. Its Digital Experience segment provides products, services and solutions for creating, managing, executing, measuring, monetizing and optimizing customer experiences. Its Publishing and Advertising segment addresses market opportunities ranging from the diverse authoring and publishing needs of technical and business publishing to its original equipment manufacturer printing businesses. It also includes platforms for Advertising cloud, Web conferencing and Primetim.